For Cities & Partners

Incentive listings get clicks. Visits get residents.

Most relocation marketing stops at awareness. Next Chapter helps cities turn interest into actual moves by getting people on the ground before they decide.

A move is too big to be decided from a listing page.

People see the incentive, skim the neighborhood pages, and still make one of the biggest decisions of their lives from a distance. Next Chapter closes that gap. We identify serious candidates, prepare them with real information, and bring them into a 48-hour visit experience that helps them feel what life in your city is actually like.

By the time they enter your funnel, they're not imagining the city anymore. They've already been in it. That's a different kind of lead.

48 hrs
Structured visit weekends
1-2x
Per month, per city
4
Active cities
Breakout roundtable discussion in Detroit Dinner conversation during Breakout visit Group visit at the Detroit Institute of Arts

How it works.

Before the visit: We qualify and brief each participant. They get a personalized city report covering programs they qualify for, cost of living vs. where they are now, neighborhoods, schools, and jobs. They show up informed.

The visit: 48 hours on the ground. Neighborhoods, food, schools, people who already live there. Designed for couples and families, not just the lead mover.

After: You get warmer, better-informed leads with real intent. Full profile: income, timeline, housing needs, career, and what sold them. Fed directly into your existing programs. Participants also get access to a private community portal where they stay connected to who they met, ask questions, and join a growing group of people actively making the move.

See what the consumer experience looks like →


Low lift for your team. High lift for the experience.

We handle the visit design, participant preparation, and scheduling. Your team gets a better-quality prospect, a stronger story for your city, and a more meaningful way to convert interest into action. Built for economic development offices, housing authorities, foundations, and anchor employers. Pilot programs available.


Built by the team behind Breakout.

Breakout has spent more than a decade designing immersive city experiences and working with civic, foundation, and corporate partners across the country. We've put thousands of people on the ground in cities they'd never been to. That was for entrepreneurs and leaders. Next Chapter takes what we learned and opens it up to anyone figuring out where to live next.

"Breakout gave me a window into a new city. It opened the aperture to critically engage with the city and its future. No book or podcast can do what Breakout is able to."

Erika Boll, Executive Director, The David Prize

"A true honor to partner with Breakout and help cast a light on the visionaries, change-makers, and do'ers here in Miami."

Randi Wolfson Adamo, Trustee, The Lynn & Louis Wolfson II Family Foundation
Organizations that have trusted Breakout
Delta Under Armour GE Kellogg's Audible Lyft Heinz Endowments Robert Wood Johnson Foundation George Kaiser Family Foundation Elbow Fund ROCK / Rocket Mortgage Miami Downtown Development Authority Atlanta Chamber of Commerce Wolfson Family Foundation

Your next residents are already out there. They just need to visit.

Let's talk about building a visit pipeline for your city.

Email Michael Directly →

michael@breakout.today · Founder, Next Chapter & Breakout