We turn fragmented incentive programs into a single front door that improves discovery, increases utilization, and gives your team real data on who wants to move and why.
Cities across the country have invested hundreds of millions in homebuyer assistance, relocation incentives, and workforce programs. But the people who'd benefit most don't know they exist. Young professionals priced out of expensive metros aren't browsing agency websites. The programs are real. The problem is discovery.
City, county, state, and federal programs live on different websites with different applications. A first-time buyer in your city might qualify for 5+ programs and never find any of them.
A remote worker in Brooklyn paying $3,200/mo in rent is your ideal new resident. But she's not searching your city's housing authority website. She doesn't know to.
You don't know who considered your city, what they qualified for, or why they dropped off. Without usable data on relocation interest, you're investing in programs you can't measure.
Next Chapter maps every housing, relocation, childcare, career, and tax incentive in your city into a single, public-facing resource. Beautifully designed, difficulty-rated, and built to convert browsers into movers.
Currently live: Detroit · Pittsburgh · Baltimore · Tulsa · Cincinnati · Raleigh
We help people understand what they may qualify for, how programs stack, and what moving could realistically look like compared to where they are now. Then we capture their intent and hand it to you.
Every housing grant, DPA, relocation incentive, childcare program, employer benefit, tax credit, and career pathway in your city. Researched, verified, difficulty-rated, and written in plain language.
Your city gets a dedicated page showing every program, neighborhoods, schools, food, cost comparisons against expensive metros, and real stories. Designed to convert, not just inform.
When someone says "I'm interested in your city," we capture who they are, where they're coming from, their timeline, whether they're buying or renting, moving for work or family, and which programs drew them in. Shared directly with your team for outreach, program design, and resource allocation.
Programs change. Funding runs out. New ones launch. We review every program monthly, flag funding changes in real time, and update your city's page so the information is always accurate. Your team can flag changes to us directly anytime.
You have the programs. We build the front door people actually walk through.
Your DPA programs are underutilized. We connect them to the right audience and show how they combine.
You're investing in your city's future. We make your programs easier to find, easier to use, and easier to measure.
Hospitals, universities, major employers. You need people to move to your city. We help them see why.
Next Chapter is a project of Breakout. Twelve years of place-based programming across 20+ cities. We're not parachuting into cities we've never been to. We're building on a decade of relationships with the economic development offices, foundations, and community builders already doing this work.
Our edge isn't just that we map programs. It's that we combine real storytelling, cross-program mapping, city-specific nuance, intent capture, and ongoing maintenance in one place. Most groups do one or two of these. We combine all five.
Immersive, place-based experiences that build trust and connection across sectors. The relationships and city knowledge behind Next Chapter.
Annual partnerships scoped to your city's size, number of active programs, and whether you want public-facing only or public-facing plus lead-sharing and reporting.
Full program audit and mapping. Your dedicated city page goes live with neighborhoods, schools, food, cost comparisons, and every verified incentive program. written to convert, not just inform.
Program reviews for funding changes, new launches, and closures. Page updates pushed automatically. Your team can flag changes to us anytime.
Qualified intent data on every lead: who they are, where they're coming from, timeline, situation (buying, renting, relocating for work, moving back near family), and which programs drew them in. Opt-in only, delivered directly to your team.
Program page visits, lead volume and quality, utilization lift where trackable, and downstream application activity when partner systems allow. We report quarterly.
Included in every annual partnership: Program audit and mapping · Dedicated city landing page · Monthly maintenance and updates · Lead capture and sharing · Quarterly reporting
What we need from you: Source links for your programs, a point of contact to flag changes, and someone to receive lead data. We handle the research, writing, design, and updates.
In short: A public-facing front door for your programs, qualified relocation intent data, ongoing program monitoring, and messaging that converts, not just informs.
Pilot programs available. Shorter engagements to prove the concept in your market. Founding partners help shape the platform and get preferred terms.
If you're trying to increase program utilization, attract residents, or better understand relocation demand, let's talk.
Email Michael Directly →michael@breakout.today · Founder, Next Chapter & Breakout